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June 2008 - Publishing Articles

SiteWeave provide some help and advice in creating and publishing articles

Articles - How to Create and Publish them

There are many ways to promote your web site in order to enhance its search engine ranking; among these one of the most effective is writing and publishing articles.

Articles can be published in two ways:

  • Added to your web site
  • Published on the Internet using one or more well established article publication web sites

Sometimes you will add the articles to your web site and publish them on the Internet; sometimes you’ll only publish them on the Internet. Sometimes you’ll place exactly the same article on the web site and Internet; sometimes you’ll make subtle changes – it’s up to you.

On your web site, articles provide more content (which Google likes) which contain key words (which Google will find). They can also provide useful information that visitors will return to read, and may recommend to their friends – your site can become an authority on topics closely related to the services you provide and/or the products you sell.

Published on article web sites, your articles will provide emails links to your company and links to your web site.

Articles can provide a win-win situation.

When we suggest writing articles most people tell us:

I don’t know what to write about!

But you do! You almost certainly take for granted the knowledge you have relating to your business/industry.

  • Do you know what powder coating involves, how it’s done or how it evolved?
  • Do you know more about how to keep tropical fish than your neighbour – or how to decide which size tank to use, how to filter the water and what lights to use?
  • Do you know how badminton racquets are made and restrung; do you know what it’s like to work behind the scenes at the Olympics?
  • Do you know what CNC stands for – and means? What is a demand valve? What do heat exchangers exchange?
  • What is Organisational Consultancy, what are NVQs and how does my organisation become Investors in People?

These – and may other questions – can be answered by one or more of our clients: YOU! You have the knowledge and if you are prepared to invest the time and effort you can write not one, but whole series of articles that can be added to your web site and/or publish on the Internet.

Your articles should be written in a general way - don't directly promote your product or service in the body of the article, you can add contact details in the article Resource Box (see below). Make the article a useful, informative piece of text - if you provide enough authoritive content then the articles on your web site will make your web site a source of reliable, useful information that people will recommend to their friends and thus increase the number of visits to your site.

The structure of any article written for your own web site is up to you, but be sure to include your key words and phrases - without over-doing it! On your own web site you can openly promote your products and services.

And talking of your web site - take a careful look at it - are there pages on your web site that, with a bit of tweaking, could be made into articles? This may also apply to PDFs that you make available from your web site - don't overlook your current assets!

When writing for publication on article web site you need to create or supply the following components, though not all article web sites will employ them:

  • A title for your web site: make it short, snappy and attractive!
  • A list of key words and phrases that relate to the article only, nit to your whole web site
  • A brief summary of the article: a couple of sentances will be enough and try not to just copy out the first paragraph!
  • The article: aim for at least 250 words, though some article web sites require at least 500 words. The maximum length is usually 2000 words, but if you've written that many words you should consider splitting the article into two or more articles!
  • A Resource Box: this should contain a brieft biography of the author - a couple of sentances is enough - and contact details: your web site address and an email address. These will normally be "live" links to your site
  • A photograph: not compulsary, but it's nice for readers to see the person who wrote the site and it makes the article more human.

When you've done all that check it very carefully then submit it to your chosen article web site or get your webmaster to do it for you, making sure that you are acknowledged as the author, and get them to add it to your web site too.

What are you waiting for - get writing!

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